Youve heard a hundred times before how important it is to have a plan for who to market to, an ideal client profile or target audience. In my book, its one of the most crucial things to put in place for attracting clients like crazy, because if you dont know who youre talking to, you wont know what to say.

The question you now have to ask yourself is, Have I chosen a viable target audience? meaning, is it actually worthwhile to market to these people?

You can have all the focus, drive, good intentions to market to a group of people, but if theyre not easily reached in large numbers and inexpensively, if they dont congregate often or theyre too difficult to locate, its going to make your Client Attraction attempts much more difficult.

Here are some questions to ask yourself (be a hard grader):

• Can you find them easily?
• Is there a list of these people somewherean association of them, support groups, alliances, for example?
• Are there enough of them? Even if your target audience is small in the grand scheme of the population, there still needs to be a massive number of these people for you to stay in business.
• Do they have a problem worth solving?
• Does this problem hurt enough?
• Do they have the ability to pay for your services?

Your Assignment:

Once youve gotten clear on a target audience or a niche, its important to ask yourself the hard questions listed above. Take out a sheet of paper and really answer these. If the answers are repeatedly no, then consider looking for another niche. Itll make the whole Client Attraction process much easier in the long run.

If youre not sure where to start with fine tuning your target audience in the first place, check out The Client Attraction Home Study System. Step by step, I take you through everything you need to do to stand out in the marketplace, pull clients in easily and consistently, and exactly what to say to turn them into paying clients. Go to www.TheClientAttractionSystem.com. Youll also get hundreds of other ideas and resources to help YOU become a Client Attraction machine like thousands of my previous clients.

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