Sure, any publicity is good. But dont invest time and effort to be in Lucky: The Magazine for Shopping if your major topic is planning for college. Go where your market is!

Which media outlets are the best for you? Easy answers and the Home Run of publicity include national giants like CNN and The Wall Street Journal. These outlets reach millions of people...and they also have thousands of publicity-hungry folks constantly badgering them for coverage.

Your prospects can also be found through many outlets that are more readily accessible. Sometimes the best outlets are ones you've never even heard of. Trade magazines, special weekly television or radio programs, syndicated columnistsall have unique and loyal audiences.

How can you find out about them? Simply ask your clients what they are reading or watching, and youll know exactly where you need to get your story placed.

The best way to get yourself into a media outlet is to study it first carefully. Learning how it covers your topics, which reporters write about your areas, and how to reach them it all becomes crystal clear once you start paying attention. This isnt complicated or hard. Just read a few issues of the publication youre targeting.