So how do you effectively market your product or service when one knows anything about them because you're in a new and emerging industry? How can you expect to get customers if no one understands what it is that you do? If this is your situation then a big part of your marketing strategy will need to be educating consumers about what you do. If yours is a field that is relatively new, or perhaps misunderstood, adopting an education strategy can help consumers understand the benefits you provide and feel more comfortable with the idea of purchasing your products or services. Educational marketing is best done through vehicles where you have space or time to fully explain your product or service and the benefits it provides. Or perhaps even to debunk some common misconceptions. Publishing a newsletter or Ezine, or writing a regular newspaper or magazine column are great ways to educate and generate positive awareness. Make sure your web site content clearly explains what you do. Provide free Special Reports so prospects can learn more. Conduct free seminars or teleseminars, or provide consultations so prospects can meet you and hear more about how your product or service can help them. Your marketing goal should be to get as much educational information out to your prospects as possible. Once they begin to understand what you do, they will be more open to your product or service. They'll also appreciate all the information you've provided. And, you will have earned their trust. People tend to do business with those they know and trust, or those who help them. So odds are if they are in the market for a product or service in your category you'll be the one to get their business. (C) 2005 Debbie LaChusa |
