| Author: Dylan Loh |
The money is in the list, the money is in the list. How many times have we heard of that? I am getting so sick of it; I am going to say the money is not in the list! Find out, at the end of the article, why I say so'
Having a list of 10,000 or even 100,000 subscribers is of no use if you can't coach, coerce, bribe or force them into buying something from you! They are of practically zero value if you convert them to paying customers. I present to you 4 ways to making your list buy more from you then you ever though possible.
Forceful Method #1
'The offer"- This is one of the most powerful motivating factors for your list to buy. Make an offer they simply cannot refuse! You simply have to understand what your list wants, deliver what they want (free content), build up your relationship with them (trust) and then market your primary offeran offer that they cannot refuse!
Note that it must be of a quality product and it MUST be able to solve most of their problems. If you are worried they won't need you anymore after they have something like thisdon't be. They will learn to trust you even more! Bundle some super benefits to your offer that compliments your core product.
Forceful Method #2
Give them a reason. A strong reason to open your mail, read your mail, click on your link and stay on your sales page. Look the steps one has to go through to actually make a purchase. The numbers dwindle further and further as they go down the sales path. You need to have a strong headline, an engaging email copy and a strong call to action.
Let your sales page do the talking, do not try to hard sell them in the very email itself.
Forceful Method #3
Build up anticipation. Send 3 or 4 'pre-selling" content emails before you send out your actual promotional piece. Use these 'pre mails" to warm up your list. Build up their need for this product and then in the penultimate email make them shiver with anticipation by building up their product and telling them that 'this is it" they cannot afford to miss this 'big one"
Remember, people love to buy; they just don't like being sold to.
Forceful Method #4
Follow up with your initial message. And do that quickly! Once you send out the initial piece of promotional message, contact those who have bought and send them a quick message, urging them to use it and give them an extra bonus for their 'comments".
Follow up with those that didn't buy with this social proof (testimonial). Real buyers, like them, who have bought and used it to a great degree of success. Their resistance will drop significantly!
In short, the money is not only in the list, it is in a hyper responsive and laser targeted niche list. |
Author Bio:
To find out what other ??sneaky" techniques Dylan uses to command sales from his list, head over right now to www.ListProfitMachine.com Hundreds of real, hardly-known email marketing and list building techniques. |
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