Many businesses don't know how to communicate online. You can see the boring stuff they spew on their websites. Every business speaks of the same thing - how they provide the best customer service, how they produce top quality products, and it goes on and on. It doesn't communicate a thing and worst of all, they don't even stand out from the competition!

When your business website represents YOU, it doesn't hurt to show a bit of personality. One way to inject more personality into your business website is to reveal yourself. When your prospects and customers view your website, you want them to know you. When they like and trust you, it is likelier they will do business with you.

Why? Because we're people and we want to do business with people we like and trust. Not some face-less entities without a name!

If you're planning to re-write or re-do the content for your website, here are some questions to help you communicate your personality.

What is your business about?
Tell us what your business does for us. Why should we buy what you're selling or offering? What unique product or service are you offering? Why is it unique?

Where is your business located?
It is the World Wide Web and businesses can be located anywhere. Provide your business location such as town/city, state and country. Do not abbreviate and assume everyone knows what it stands for. For business credibility reasons, use a proper address instead of a P.O. Box address. We used a P.O.Box back in the early days but learnt the hard way that it was clearly disadvantageous. P.O.Boxes look suspicious, like you have something to hide, even when you're a legitimate business. Plus courier services don't deliver to P.O. Boxes!

Who are your customers?
This gives the web user an idea of what industry or business your customers are from. If you are lucky, you would have a couple of famous customers to write about and this helps you establish your credibility and trustworthiness.

How long have you been in business?
If you have just started your business, tell it like it is. If you have been around long enough, tell us too.

What is your business philosophy?
Here you can add your own 'voice' or personality. Why did you start the business? If you have a story, tell your story. People adore stories!

Who are the founders or the people behind the company?
Many websites hide their founders too well. Whatever for? If you are a genuine business, you should be proud to be associated with your business. So go ahead, describe your CEO or founders. Tell us what they did before, their range of experiences, their qualifications and perhaps, a little history about how the business was founded.

When you have answered the above questions, you are ready to write your website content.

Finally, when you write, keep your writing jargon-free. If in doubt, use the simpler word. The key is to make your content understandable for all levels of website visitors and allow YOU to shine through!