Keyword density is the key to search engine copywriting. Learning how to write with keyword density in mind is a skill that every online business owner must take to task. The concept of writing keyword rich content may sound technical or worse yet ~ boring BUT its actually easier than you think!

Writing keyword rich content isnt easy but its a skill that is developed by remembering that you are writing for both your readers AND for search engines at the same time.

Keyword density is essentially the number of times a keyword occurs within a page on the internet and how many times the keyword is found compared to all the other words within that page. Okay, that may sound wordy but think of it like a writing assignment in school. Your teacher tells you to write an 850 word paper that has five different keywords or phrases. You can write in any style that is readable but you need to use the assigned keywords or keyword phrases throughout the paper. That is the first step to search engine keyword writing!

Search engine keyword writing grading system

Keyword density is based on the percentage (how many times is the keyword or keyword phrase found compared to the entire page) of occurrence for your chosen keywords. The search engine standard is keeping your keyword density between 3 12% of the entire word count.

The reason its important to know the ideal keyword density is to avoid having your writing look like spam to the search engines. Search engines are sensitive to overuse of keywords in content so remember that simply using the keywords repeatedly will not improve your search engine traffic.

Keyword density starts with your title. Whether its an article, blog entry or individual page on a web site you get a higher grade when your title contains your main keywords. More weight or points will be credited to your keyword rich content when you use your keywords at the beginning of your title and each of your headings.

One of the main reasons that blogging can be such a boost to your traffic is that when you have researched your keywords then used them effectively in your blog entry title and opening paragraph, search engines will see that your content is relevant to someones search.

Search engines have a tendency to read the first one hundred words of any given page on the internet so keep that in mind when writing keyword rich content. Your grade for writing will depend heavily on how you use your keywords and keyword phrases in your titles, headlines, opening paragraph and first sentence of each paragraph.

Writing keyword rich content is a skill that is learned. With practice and persistence, even trial and error, you will learn how to effectively place your important keywords where search engines want to see them while making your writing enjoyable to read for your visitors.

Keywords play a key role in your search engine traffic in your website development, article writing, business blogging and link exchanges so take the time to master writing with keywords your potential customers and recruits will use to find you!