Ever heard any of this advice?

• Content Is King - so Search Engines and Visitors will Love your Site
• Make Your Site Sticky - so Visitors will Return
• Add New Content Regularly - so Search Engines will Rank your Site Higher

Are they true statements?

Yes.

Getting fresh, new content on your site on a regular basis is a must but you MUST do it right to get the results you want?

Now let me ask you, did you read the code you added to your site? Did the code contain something that looked like:

Well if it did then the search engines can't see you're adding fresh, new content regularly because search engines can't read JavaScript. You don't have to take my word for it. Read what Google has to say.

"Use a text browser such as Lynx to examine your site, because most search engine spiders see your site much as Lynx would. If fancy features such as JavaScript, cookies, session IDs, frames, DHTML, or Flash keep you from seeing all of your site in a text browser, then search engine spiders may have trouble crawling your site."

Google Information for Webmasters at: http://www.google.com/webmasters/guidelines.html

Having fresh new content on your site can be a real benefit for getting more traffic but beware of using free JavaScript code because it may not be helping as much as you think.