Here you are, an expert in search of how to be taken seriously as an expert.

No matter who you are, you wouldnt be here if you actually were taken seriously as an expert in your field. Were you in that situation, you wouldnt need to go to the Internet to learn how.

And, obviously, had you actually taken the time to become the kind of expert that people listen to (let alone pay!), you wouldnt be here either.

So now that were getting real, lets put it into more direct terms: Youve come here to find the shortcut.

Well, if the truth be known, there is no shortcut. Its going to take ten simple concepts.

Why?

Because the first step in establishing yourself as an expert in any field is that you must be able to coalesce everything you know about the field youre in (or the field that you want to convince others that you are an expert in) into Ten Simple Concepts.

Why?

People already think whatever theyre trying to do is too hard or they wouldnt be looking for an expert to show them how simple it all is. After all, thats why theyre called expert theyve got it figured out. The seekers cant figure it out. Otherwise they wouldnt be so lost and in need of an expert to guide them.

Theyre looking for the kind of guidance that comes from years of back-breaking work in figuring out all the angles because thats a hell of a lot easier than investing years of their own lives figuring out the angles. So they turn to an expert

Look at yourself. Youve got the knowledge and experience, but dont have a clue. So youve come here for the simple answer. You are here because Ive established myself as an expert by having Ten Simple Concepts that help you to become an expert.

See how it works?

Chances are, youre making things so damned difficult for yourself anyway nobodyd be turning to you for advice. Instead of figuring out a simple way to convince people you actually know what youre talking about, youre looking here for a shortcut.

And thats why the Ten Simple Concepts. An expert knows the shortcuts. Even if there arent any, he or she makes it sound like there are. Look at what Im doing? Theres obviously no real easy way you can establish yourself as an expert, but convinced that I actually may have stumbled upon it, youll read this whole series.

And youll love it and learn important stuff because the one thing that Ten Simple Concepts teaches you is that no matter how dismal the future seems, theres somebody out there that can come up with a simple path to make it seem better. If they can do that, so can you.

The very fact that Ive distilled the process into Ten Simple Concepts means, in your eyes, Im the expert. Thats enough for you, why not most people? Hell, lookit what God did with the Commandments!

So, please, dont waste any more time here. Sit down and write up something that shows me I can know everything you know if I just follow the Ten Simple Concepts that youve spent your whole life learning.